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Logo creation

Creating a new logo is a process

To craft a quality logo isn't so much a matter of inspiration, but rather hard work and a certain process. Each designer has his own, which he has gradually developed over the years of his practice. I describe a very rough skeleton of my process which has been proven over time, on this page.

A good logo isn't everything

If you are convinced that a logo is basically everything you need to build your brand, you can't be further from the truth. That's also one of reasons I accept one-time orders purely for the logo only in exceptional cases. The common corporate identity consists of countless other elements (and the whole brand is of course even more complex) and it's useless to invest time and money in just one solitary thing such as a logo.

Steps in creating a logo

  1. Obtaining basic information

    Before we start creating anything together, I need to know more about you and what you actually do. It's ideal to meet in person. If you decide to cooperate with me after the first meeting, I'll prepare a detailed price offer for you, which I'll send you later via email. Once you approve it, I'll send you the first advance invoice. Once it's paid, I'll get to work.
  2. Groundwork

    My questionnaire will come first. It's not just a formality - it has several functions and great value for both sides. It will help you to realize a lot of things about your business (some of which you may not have even thought about yet) and to me, it will create something like a design brief. It will set up imaginary boundaries for the new design, and at the same time the future strategy of your brand will begin to form automatically.
  3. Research

    I always do my own competitive research in parallel with what the client tells me at the meeting and in the questionnaire. By comparing the data obtained from you with my own research, we'll be able to identify the strengths and weaknesses of your business. I always consult the results of my research with you. If you don't know precisely your target group yet, this step will help us find it and define it. For more complex projects involving more elements of visual identity, I also create simplified project documentation, where all important facts are stored.
  4. Creative stage

    Only now, when I have support in a good design brief and research, I can immerse myself in the creative work. The information and emotions gained in the previous steps, along with my experience, will help me to create the perfect solution just for you. Hence the new logo will be not created by a gamble or by kissing of the muse, but rather by a gradual process and thanks to honest preparation and all the hard work done in previous steps. If you want, I can also create a company or product slogan for you.
  5. Design presentation

    I'll present you the result of our cooperation at a personal meeting. You'll learn not only how I proceeded in my work, but also the essence of my solution and how it fits into your brand strategy, which we defined at the beginning. After the presentation, we discuss the design, I answer your questions and listen to any comments you may have.
  6. Completion and handover

    After final approval of the design, I can complete your new logo. I.e. that I will fine-tune all the "invisible" details and prepare your new logo for export to various file types, so that they can be easily used not only by you, but by anyone else who'll work with the logo in the future. The source data also includes a simplified graphic manual in PDF format, where you will find a basic color definitions and safe-zones of the logo. Once the data is ready to send, I'll send you the final invoice for the rest of the agreed price. Once the payment is completed, I'll send you a link to a ZIP file with your new logo.
  7. Further management and care of your brand

    The new logo is just a beginning of the building your brand journey. I can remain in close contact with you and help in the long run, not only with other elements of corporate identity, but also with the technical side associated with the application of the logo and supervision of its proper use inside and outside the company. If the logo is going to be used often by someone else or someone outside your company, it is advisable to prepare a more comprehensive graphic manual, which then serves not only you, but also third parties.

Do you want to ask anything else?

If you have any questions, or want to make an appointment right away,contact me. If you are still hesitant, you may read what my clients have written on our cooperation.