FireUp – Keep your head up!

Time of realization

2014

Logo FireUp, basic version

About client

Project FireUp.cz offers complete delivery of turnkey fireworks. They provide practically everything: the choreography, professional and certified pyro preparations, delivery to the place of launch, syncing with music, the launch and even clean-up after the fireworks.

They needed to come up with a name, a slogan, register the domains and create a logo. It was supposed to be simple, professional and clever at the same time.

The brief

Thanks to perfect cooperation with the client, I managed to meet all of the demands and even to add a little more. Our goal was to create a timeless and simple logo that would notably exceed the logos of other companies with similar specialization.

I designed a visually distinctive logo which contains a hidden "direction up" in a negative space of the letter "U" combined with a simple symbol of a flame, which bursts shortly and sharply during the ignition of entertainment pyrotechnics.

FireUp - logo usage examples

FireUp - corporate business cards

FireUp - a set of special pictograms

FireUp - website on mobile device

FireUp - website on desktop

I gradually provided

• Consultation and analysis
• Logo
• Printed materials
• Website
• Regular website maintenance and updates

Summary

I believe that this logo it's not only clever, but also very original. You just need to light it up and... keep your head up!